Case Study: Toyota Dealer’s Market Share and Re-Activation – SOAR

This is a brief case study of a marketing campaign to “lost customers” and “conquest opportunities” at Brown’s Toyota in Glen Burnie, Maryland (just south of Baltimore) to drive sales, service, and market-share leveraging the SOAR (Service Opportunity Access for Retention) data found on the Toyota Dealer … [Read More]

Do you do Direct Fail?

This is Part One of a three part series that will look at Direct Mail as a marketing tactic particularly in the retail automotive market. The objective of this series is to take a close look at what works and what no longer works with … [Read More]