9 signs you’re an Automotive Marketing Dinosaur

Believe you need more traffic on your website Believe stimulus is synonymous with attention Believe your internet department needs more leads Believe that paid-search budget puts buyers in market Believe you need an SEM budget larger than your Relationship Management budget Believe that “in market” … [Read More]

Auto dealers, has the time come to go dark?

  Note: This post is intended for automotive retail Dealer Principals, General Managers and Dealer Group Marketing Directors. It is a candid, honest observation, an open question of certain automotive marketing tactics today.   As someone who has worked as a marketer in the auto … [Read More]