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The insanity of Paid Search advertising in Auto Retail

Paid Search does not work in auto retail the way the majority of the market believes that it does. There’s this belief in automotive retail that Paid Search, SEM, PPC, etcetera can increase a dealers’ monthly sales numbers simply because of paid search campaign application

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If I were Amazon (Bezos)

The common question that gets asked in business is ‘Why?’ That’s a good question, but an equally valid question is ‘Why not?’ – Jeff Bezos Considering the automotive retail market, if I were Amazon (or Jeff Bezos) apart from having a persistent kink in my

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Are you REALLY transparent and frictionless?

Really think you’re a “transparent” dealership? Really think you’re creating experiences that are new, innovative, and frictionless for your customers than their previous experiences with you? We’ve all heard and read lately about so many dealers that are supposedly transparent, consumer focused, and frictionless. Yes

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