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Big Honda Dealership Gets Bigger

Disclosure: the Honda Dealership in this case study – Rick Case Honda, Davie, FL is our client. Over the last couple of years we’ve had the opportunity to see strong leadership, sales planning, and technology implemented effectively at their dealership. We felt a little bit

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You’re on the right path.

Perhaps you already know that, or maybe you’ve found yourself wondering if in fact you’re on the right path, perhaps you’re just following a group of people who themselves think this is the right path. Regardless, this is a quick story about you and the

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Call Bullshit. Ask for “Today Marketing”

“Believe us we’re the biggest.” “Believe us we’re the least expensive.” “Believe us we’ve been around the longest.” “Believe us because we spend the most with our publishers.” “Believe us because more dealers use us than any of our competitors.” “Believe us because we have

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98 PERCENT REJECTION RATE!! That’s Terrible!!

  98% of the people who encounter your dealership online choose not to submit a lead to you. That’s not an average conversion rate, that’s a catastrophic rejection rate! WAKE UP and recognize that that’s an entirely unacceptable number for your dealership. You can do

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3 New Automotive Dealership Marketing Rules

These are not only 3 new rules, but perhaps the only 3 rules that will have a positive impact on your dealerships’ sales efficiency and profitability in today’s automotive market through the foreseeable future. Before we get to the 3 new rules let’s make sure

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