The insanity of Paid Search advertising in Auto Retail

Paid Search does not work in auto retail the way the majority of the market believes that it does. There’s this belief in automotive retail that Paid Search, SEM, PPC, etcetera can increase a dealers’ monthly sales numbers simply because of paid search campaign application … [Read More]

If I were Amazon (Bezos)

The common question that gets asked in business is ‘Why?’ That’s a good question, but an equally valid question is ‘Why not?’ – Jeff Bezos Considering the automotive retail market, if I were Amazon (or Jeff Bezos) apart from having a persistent kink in my … [Read More]

Are you REALLY transparent and frictionless?

Really think you’re a “transparent” dealership? Really think you’re creating experiences that are new, innovative, and frictionless for your customers than their previous experiences with you? We’ve all heard and read lately about so many dealers that are supposedly transparent, consumer focused, and frictionless. Yes … [Read More]

The 1st Rule of a Frictionless Customer Experience #FCX

Last week I hosted a webinar with DealerOn (fantastic dealer website vendor by the way), it was titled 6 Steps to Creating a Frictionless Customer Experience, you can watch it here if you like. It was a high level introduction for automotive dealership personnel to … [Read More]

These Two Things Happened This Week in Automotive Retail

Here’s a story about two people who bought vehicles from the same dealership in the same week with different methods. Both of their stories will shed light on both the efficacy of search engine marketing, and the ruse called search engine marketing in automotive retail. … [Read More]

Paid Search Does Not Work In Automotive Retail.

At least not the way you think it does or that you’re being lead by your SEM vendor or E-Commerce director to believe that it does. For the past 4 years we have sold, managed, measured, conducted control group testing on mail, email, and SEM … [Read More]