98 PERCENT REJECTION RATE!! That’s Terrible!!

  98% of the people who encounter your dealership online choose not to submit a lead to you. That’s not an average conversion rate, that’s a catastrophic rejection rate! WAKE UP and recognize that that’s an entirely unacceptable number for your dealership. You can do … [Read More]

Escape Velocity

It’s a formula known to be the the speed at which the sum of an object’s kinetic energy and its gravitational potential energy is equal to zero. It is the speed needed to “break free” from the gravitational attraction of a massive body, without further … [Read More]

ZMOT… Zero Moment of TOO LATE!

[av_one_fourth first][/av_one_fourth] [av_one_half] [av_heading heading=’ZMOT… Zero Moment of TOO LATE!‘ tag=’h3′ style=” size=” subheading_active=” subheading_size=’15’ padding=’10’ color=” custom_font=”][/av_heading] [/av_one_half][av_one_fourth][/av_one_fourth] [av_textblock size=” font_color=” color=”] In 2011, Jim Licenski of Google put out an industry changing eBook that started the discussion and movement around Winning the ZMOT … [Read More]

“Digital Marketing” is a Recipe For Failure

[av_one_fourth first][/av_one_fourth] [av_one_half] [av_heading heading=’“Digital Marketing” is a Recipe For Failure‘ tag=’h3′ style=” size=” subheading_active=” subheading_size=’15’ padding=’10’ color=” custom_font=”][/av_heading] [/av_one_half][av_one_fourth][/av_one_fourth] [av_textblock size=” font_color=” color=”] I can hear you already – “wait a minute most of my leads, calls, and even most of my sales I … [Read More]

Influence Your Customers to Choose You

[av_one_fourth first][/av_one_fourth] [av_one_half] [av_heading heading=’Influence Your Customers to Choose You‘ tag=’h3′ style=” size=” subheading_active=” subheading_size=’15’ padding=’5′ color=” custom_font=”][/av_heading] [/av_one_half][av_one_fourth][/av_one_fourth] [av_one_full first] [av_textblock size=” font_color=” color=”] Focusing on whom you can influence and doing so with a focus on customer service, retention, and upgrading your customers … [Read More]